Time is of the essence.
Time flies when you’re having fun.
A stitch in time saves nine.
In the nick of time.
Hit me baby, one more time.
We use the word time a lot. This abstract concept that we can’t see but can certainly feel. Time puts immense pressure on small business owners.
When you run your own business, you wear all the hats. You are the HR department, the marketing department, even the caterers.
You work late into the night. The alarm is set for 5 am. You’re supposed to be exercising, journaling, meditating, podcast recording, course creating. The list goes on. And on. And on.
What’s the answer?
There are three things I recommend you do when you realise time is running out.
Track Your Time
Simply see how long things take you. You can use a stopwatch and a spreadsheet or if you are fancy use an app like Toggl. By doing this, your work is much easier to schedule. You won’t say yes to that extra client because you know you can’t realistically fit them in.
We need to get smarter at using the technology designed to help us. Calendly is perfect for arranging client calls without you having to do anything. I don’t use it fully yet, but it will be a feature on my website very soon.
Trello is another app that I have fallen madly in love with. It helps me work collaboratively, and that saves me so much time. I share a Trello board with clients, and we can plan, draft and organise content together. It’s all there for us both to see. We can message each other quickly, add photographs and it is accessible on your computer and your phone. Trust me. It is way quicker than emailing backwards and forwards.
Get some help
You can’t do everything. No one can. So, why try? Outsourcing is the perfect way to free up the time to focus on your business, leaving an expert to do the bits you don’t want to. Get a bookkeeper to do your accounts. Have a VA to schedule your diary, check emails and do all your admin. Hire a social media manager to run your channels.
I know. This costs money. However, I would argue that having more time means you will be saving money in the long-run.
Still not convinced.
That’s fine. I still think I can help you out.
I create content—mainly content for blogs and social media. But, I am not a social media manager. I simply write for the client, helping them engage with their audience.
You don’t need to hire me on a retainer. In fact, you can hire me for a planning hour if that’s all you want. Not a problem.
My most popular product is my one-off social media package. Buy ten posts to use when you are too busy to create yourself.
It is that simple.
We talk. I find out about you, your business, where the posts will be used, what content you have been posting, your shoe size (not really – but you get the point).
I then spend the day creating you ten social media posts with pictures.
We then chat again. I will show you how you can repurpose a post into a blog post. We will also look at how you can shorten posts so they can be used multiple times.
And that’s it.
A one-off payment. Not loads of cash spent. But, ten posts that you can use multiple times, saving you heaps of time.
To find out more about saving time, click here.